Spit Fire Save The Matches Ep.24 (S.DENIRO)

S. Deniro is an up and coming artist from the Bronx. Growing up in the 90’s, S. Deniro has looked up to some well-known heavy hitters in the music industry, like The Lox, Fabolous and Jay Z. As a young boy growing up in the Bronx, he always knew he served a purpose in music but also had a love for basketball. Watching his favorite basketball player, Allen Iverson, was a big influence on him during his years in high school. There, he tried to pursue a career in basketball following in his favorite player’s footsteps, but still felt that something was missing. Basketball just wasn’t his passion the way music was. By the time he was 17, his love for Hip Hop was undeniable and S. Deniro then continued to follow his dream in making music. At the age of 18 he developed his craft, writing about the street life, his struggles coming up, and hard times he faced growing up on the streets of the Bronx. Eager to show and prove that he has what it takes to be a great artist, he made his way to Wise Guy studios in 2009. There, he recorded his first three mix tapes: No Beat is safe[2010], No Beat is safe vol.2[2011] and No Beat is safe vol.3.[2013] During the process of creating his first three projects, he met with a beat producer, who actually produced one song off of both Vol. 2 and 3, then went on to collaborate with him and create his first EP, “Talk of NY” The Prequel[2016]. S. Deniro took to stages and underground stations to push the project but a split with the producer forced S. Deniro to move on completely to create the foundation of his career and whats known now today as MFI Music & Entertainment Group, S. Deniro’s solely owned record label.